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Action Figure Dark

Action Figure Dark

New Media Lives In The Dark Ages Without A Content Management System

The summer’s over and I can’t wait to get back to school.

I completed my first year of Computer Science in the spring and landed what I thought would be the summer job of my dreams, with the IT department of a prominent media company. They came across as cutting edge high tech and were into just about everything: print, web, blogs and they were just introducing Twitter support when I arrived.

I came into the building expecting this would be a well-oiled machine and that my job would be to wander around with a flashy MacBook Pro, monitoring network security, maybe helping troubleshoot the odd malfunctioning laptop and sipping lattes. The Twitter project would add some excitement and give me something to Tweet about myself. The main workspace was more or less what I’d pictured: a converted warehouse boasting a few dozen cubicles (most decorated with action figures), lots of Macs and a corner that had been tricked out as a photo studio. There were a lot more cables than I’d been expecting; the first hint that all was not so state of the art behind the scenes.

The IT shop, which they kept hidden in a large back area, was a far cry from the spotless labs I was used to at college. Racks of computers in seemingly haphazard locations, a spaghetti tangle of wires and harried staff running around, looking stressed out. To make matters worse, this company had never gotten around to implementing anything remotely resembling content management, so much of my job turned out to be doing one of two thankless tasks:

# Searching the network for a specific file (usually a photo or video clip) that someone needed and was pretty sure it existed, but they didn’t know where it was stored or what the file name was.  In a rush, of course, because the file was needed to meet a publication deadline.

# Grabbing the raw text from a writer’s laptop, then dumping it into the editor of whatever end system (could be a blogging tool, web editor, Twitter or just as likely, all of these) for publication because the writer had no clue how to format the content properly for each of the different publication outlets.  Of course the writer would be right there, pulling out hair because they’d barely met the deadline and with all the time it was taking to publish into different formats, they might get scooped by the competition.

If all companies are run like this, I think I’ll stay in school for my Masters at least.

About the Author

Ken Hollins is a Computer Science major who spent the summer learning a valuable lesson about the importance of a content management system. After being run ragged while working for a well known media outlet, Ken has plans to eventually write his thesis on digital asset management. If you need a student intern for next summer, please contact Ken at:

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